Another non-food post. This time the topic is personalisation. The image above is from Something About Maps blog, talking about an online mapping service called MapBlast which didn’t return driving directions with a highlighted-lines-on-an-atlas map, but made a custom map, like you were drawing out a set of directions for your own personal use. That’s the picture you see on top.
It was interesting stumbling on that link as just minutes earlier I’d come across a post by Google search guru Amit Singhal, talking about personalisation in Google search, in particular, a number of ways they attempt to make search results more relevant by taking your characteristics into account. This is as banal as what language they think you want results in, going up to “social search” - return similar results to people you’re connected to.
It seems like personalised search has a lot of room to grow (even MapBlast’s personalised maps no longer exist), I wonder what they’ll think of next?